Using structured data, you can serve Google your address details in the most convenient way. The tactics used in 2004 are all outdated now as the new call is something else. Thin content, however, will do the exact opposite and should be avoided at all costs. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites.

More focus is put on page impressions

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It's common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Before entering a new market, it's crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Effective reach identifies the percentage of an audience that must be exposed to a particular message to achieve a specific objective.

Your ultimate consumers are your users, not search engines, and they don't care about meta refresh tags

Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and will give you more of an increase in the SERPs. Loyal customers are less inclined to make substitute purchases when other companies offer discounts, sales, and similar enticements. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity - it has never been as important in this fast-growing online world that they are able carve out their own niche in order to be successful.

Fresh ideas on how to improve your SERPs

Consumers can reduce search time when they look for product names identified by effective logos. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Companies and individuals often use chat rooms and message boards on other Web sites to promote films (from the Blair Witch Project to Snakes on a Plane), to publicize musicians and bands, or to direct participants to other Web sites, such as videos on YouTube.com. Gaz Hall, a Freelance SEO Consultant, commented: "To optimize permission marketing, firms feature empowerment and reciprocity."

When it comes to website traffic, more is not always better

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn't a trick. It isn't something your web developer can do for you. The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Advances in information technology and communication mean competition no longertakes place with just the company down the street -it may be from a firm 10,000 milesaway.