SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from SEO for other businesses. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making content more simply deliverable. Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. Emotions and other feelings can lead to poor choices.

Your key to success: page rank

Another alternative marketing form, experiential marketing, combines direct marketing, personal selling, and sales promotions into a single consumer experience. Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Note that this doesn't mean you should arbitrarily change your content around every month or two simply to have "fresh" material.

Who else wants to enjoy content

Thin content, however, will do the exact opposite and should be avoided at all costs. All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you're getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft.

Don't forget about link research

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. This is very similar to duplicate content, however it manifests itself in a different way. If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand."

When auditing your site, take time to think about duplication

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design.