Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. It not exactly best practice SEO in 2018, and I'd be nervous creating any low-quality pages on your site these days. Thin content tells a search engine that your sitepage doesn't have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. The right image sends a clear message about the unique nature of an organization and its products.

How to Create the Right Meta Description

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. "SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. I'm a go-getter type who comes from a place of yes when trying new things, so I say yes - let's assume it matters!

Things that make you love and hate link research

Embedded images in your content serve as important relevancy factors. Pay attention to your image's title, file name, caption, description and alt text. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren't in the correct position. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. Some long-tail keywords have little paid competition, while others are surprisingly expensive.

Your marketing strategy could use a facelift - consider including ROI to adhere to best practise SEO principles

What can you offer that no one else can? Using media effectively requires you to do something intelligent with that media. Can your title tag be improved to be more user-friendly? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "This was known as spamming."

What your mum didn't tell you about non reciprocal links

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. You have users who are interested in what you post, users who want to buy products you sell, users from a specific age group or demographic and so on. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to success with SEO is no secret at all. Just focus on serving your audience's needs and answering their questions in a thorough and empathetic way. Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page.