Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? A search engine algorithm may discover your trickery, and your article or your entire site could be dropped from the search engine. While a great technology, there are a few caveats. This silly idea led to the expenditure of billions of dollars on useless but pretty websites, most of which (thankfully!

Can I use authoritativeness to help rank my site?

Overall, this get-rich-quick approach to SEO ruins the organization's chance of building a site that is sustainable and able to bring in new leads for years to come. If you had one thousand links to your site with NFL football jerseys as the link text, and competitors only had a handful of links with the same anchor text, it was likely you would rank number one. You can certainly argue that discussion groups are part of social networking, and there are many tens of thousands of discussion groups. Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term.

What's all the fuss about click bait articles in relation to Search Engine Optimisation?

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Possibly one of my favorite tools. That sheet is selected. While headers are not going to have as large an impact on your SEO as a backlink from an authoritative site, Google still looks at them to gather context for your page.

Adopt a customer centric view of bounce rates

In the realm of website development, breadcrumbs trails are strings of sectioned-off extensions to the end of your URL. Posting hundreds of links as quickly as you can was how you built ranks quickly back in 1999; today, that spike of activity almost guarantees a penalty. The long tail keywords that support the Main keyword and give the article opportunity to rank for additional search queries . Gaz Hall, a Freelance SEO Consultant, commented: "Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box."

Use a shallow depth navigation structure

It helps the search engines quickly determine what the page is about. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. You can find information on markup, and the particular markup required, in the Google Structured Data Markup reference materials;