The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you don't, your SEO services landing page will quickly get buried by the seasoned pros. Today there is a plenty of social media resources where you can build a lot of diversified social bookmark links both manually and automatically. To ensure this, you need to pick a responsive WordPress theme.

Using Traffic Estimation Tools

There's essentially no argument that can be made to discount analytics as a core part of SEO programs. Most users will see and evaluate it when browsing through search engine results pages (SERPs). If you're planning to take your site down for maintenance, you should make changes on your server so that a 503 code is generated; this indicates to the search engines that the outage is temporary. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely.

Mobile-First Indexing: Fix issues around trust

Next, use internal links to navigate forwards, backwards and sideways. We'll dive into many of these situations within this chapter so that you're fully prepared to avoid duplicate content across your entire website. But since the rollout of Google Penguin, what has changed? When search engine algorithms change, search engine rankings change.

Apply these secret techniques to help with rankings

There are other perils to keyword stuffing than just being ignored by Google, however. For example, if you were to advertise on Facebook or Twitter, this could get people to like and share your content. Fortunately for web users, Google has released a series of updates, including Google Penguin, which eliminated spam-like backlink practices in favor of a more natural system of authority measurement. According to Gaz Hall, a UK SEO Consultant : "You want your page title to accurately describe what your page is about but you also want it to be "clickable". Meaning, you want it to draw a searcher's attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword."

Unlocking the mystery of reporting

Next to longer posts, you also want to be aware that Google loves fresh content. Because search engines are always seeking to improve user experience, the rankings of cloaked sites also suffer once the tactic is detected. Links from longer form, evergreen content (a 1,000+ word article that's been popular for a long time) will be higher value than short, news-based posts. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.