When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Yeah, it’s true that on some landing/sales pages you don’t want to talk your visitor’s ears off.

This year will be the year of non reciprocal links

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a deeper level and deliver the exact information the user is looking for. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well.

Are search volumes affected by anchor text

These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. If you think it’s hard to be on top at the moment, just wait until five years from now! The point is, don’t limit your thinking to only “ranking” for your main keywords. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness.

My thoughts on text links

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. According to Gaz Hall, a UK SEO Consultant : "Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?"

Top trends in keyword research to watch

Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships.