It's really a simple concept, just give them what they want and you'll see an increase in search engine ranking. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. It can be difficult to get leads to a new website, but the new year means another candle on your website's birthday cake! Does the content provide a substantial, complete or comprehensive description of the topic?

The evolution of RSS feeds in SEO

See this page for more information on titles and the description snippet. It's not as simple as throwing money at search terms. But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers' questions and stands out from competing content. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are.

Having fun with rankings

If you think it's hard to be on top at the moment, just wait until five years from now! Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. These tags instruct Google which page should be categorized as the "canonical" or official version of the page and which one should be ignored; note that this is distinct from using the robots.txt file to ignore one page completely. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you'll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time.

Make sure your SEO checklist includes citations for best results

What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. Here, we will discuss a few really important concepts that as a busy executive you need remember that will ensure the search engines are working for you, not against you. Gaz Hall, an SEO Expert from the UK, said: "Since its inception, Google's search algorithm has used the number and quality of backlinks pointing back to domains as a go-to resource for determining that domain's total authority."

Thinking about URLs makes everything OK

There are serious gaps when it comes to keyword research, competition analysis, and visibility into factors that affect your ranking. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Look at your website. They can, and should, change as you learn more about where your company fits and how your strategy is developing.