If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. When you invest a few hours a month for the first few months you can acquire enough backlinks that you'll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. Consequently, understanding the international market becomes essential. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike

Adopt a customer centric view of link building

Recent technological developments have altered the levels of power held bymembers of the channel. Duplicate pages can also reduce the search rank benefit of backlinks because it's better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Topics can be anything, including art, business, academia, literature, people, medicine, music, science, and sports, among others. The basic question is always: what keywords do I target?

Carve out time for concentrating on backlinks

Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Unless you're already a professional Web designer, don't do it all yourself; this is the biggest mistake you can make. Content (i.e. in depth articles) react much more positively to links.

Losing Focus on local search

With all the signals in the Google algorithm - and there are hundreds of them - why would links still be so valuable as a signal? Traffic from external backlinks are counted as referral traffic in Google analytics. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. According to SEO Consultant, Gaz Hall: "Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity."

Think about javascript from the start

Blogs (Web logs) are supplanting message boards as the preferred technique for asynchronous discussion. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches With no traffic, you will not get any conversions. Don't use too many colors.