If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS).

Group your target keywords into 3 different buckets

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Finding authoritative sites that’ll link back to your pages can be difficult.

Optimization ensures the Website is easy to crawl

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines.

Missing title tags are problematic

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Gaz Hall, an SEO Expert from the UK, said: "Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started."

The title tag is a visitor's first exposure to your site

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. For experienced marketing teams, the content creation process has become a high-level assembly line. Links with longevity suggests that your site is an established voice for whatever topic it covers. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites.