Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank.

How Search Engines work?

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Your landing pages play a huge role in your search engine optimisation efforts. Along with content, backlinks are the primary way that search engines determine a website's popularity. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google.

Make search engine spiders the focal point of your marketing efforts

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Meta description tags can influence click-throughs but aren't directly used for rankings. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position.

Quality over quantity when it comes to analysis

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Placing keywords in these tags can be beneficial in some search engines. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. According to Gaz Hall, a UK SEO Consultant : "With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout."

The best advice I've listened to about link bait

You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work).