The expanding number of available brands perceived to beroughly equivalent requires an additional response. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Some have even criticized this strategy, saying it inherently violates Google's terms of services, which state that any link intended to manipulate rank is a "bad" link. Keyword research is one SEO tactic that (fortunately) hasn't changed much over the years, and will likely continue to be one of the most important to get right.

A do-it-yourself guide to static pages

our robots.txt file is like an instruction manual you can post to search engine bots in your top-level directory. Here are some tips to make your website better for your users and increase your visibility in searches. Now that you know what to look for in your title tags and descriptions, you can audit your site to ensure your full compliance. It could also be to increase signups for a trial, increase downloads, or the popularity of your brand.

Questions to ask about site submissions

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links - a good starting point is Open Link Profiler which gives you a lot of data for free. Google favors long-form, highly detailed, original content with heavily researched elements and understandable wording. If you can't create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won't help your content to attract readers and potential customers to your business. Though not as objectively measurable, you should also consider each publisher's overall reputation-especially if your client is getting a brand name mention.

Unexpected ways social media can help with getting your website noticed

What's important is the type of sites you post to, the diversity of sites you use, and the context in which you post links. This process takes a lot of time and hard work, but the results pay off. Start by building great content, focusing on user experience, and remember that links will always matter. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Developing a sound technical strategy involves many technical considerations."

The backlinks mystery revealed

This isn't really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. At one time, it was a factor in rankings; but marketers abused it and over-optimized it to game the system, so today it's not really a ranking factor at all. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the article's topic should already be well covered. You're also supposed to spell out numbers one through nine, including nine.