At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which indicates decay effects. A descriptive alt text can alert users exactly what is in the photo. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down.

Should more importance be given to canonical URLs for search marketing?

Avoid the use of symbols in URLs and prefer more human readable alternatives. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google's search engine algorithms. For example, you could produce two short-form listicles (of less than 1,000) words and one long-form research-based article (of more than 1,000 words) per week.

Mobile-First Indexing: Fix issues around gateway sites

Think targeted customers first. Writing great and highly compelling copy that's properly optimized for search engines is the first step for any profitable online endeavor, but it requires specialized training and knowledge of search engine optimization. Additionally, Google uses this information to interpret the pages of your site, and if it likes what it sees, it will increase your authority and categorize you as it deems appropriate. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey.

Random musings on SEO

The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. This consistency is important to Google and the user experience. According to SEO Consultant, Gaz Hall: "Satisfying website information and/or information about who is responsible for the website."

Take care when dealing with domain authority

Search engines determine which websites are most likely to be relevant to the search query, and then show the results in order of their relevance. If you can't handle the volume of leads and sales then opportunities will be lost and customers let down. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. In other words, target your audience very carefully.