URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. Anchor text has been a huge talking point within SEO for many years now. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others.

The hidden agenda behind walled garden sites

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. All you need to do is type your business’ name and pin code into the tool and click on the ‘Check My Listing’ option. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank.

Find out more about bounce rates

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Solving real customer problems is a major key to mastering evergreen content marketing. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again).

Everything you need to know about web 2.0

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Gaz Hall, a Freelance SEO Consultant, commented: "In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird."

Taboos about webmaster tools that you should know

You will never get enough traffic on your website. That’s the human nature. We always strive for more. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign.