Your ability to rank well is not just dependent on search volume for specific keywords. They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. Google loves links. In 1998, the web was much easier.

Write a keyword-rich introduction about googlebot crawlers

The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn't too long. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority to offset your competitors relevance score. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? With shorter attention spans, taglines have been shrinking from short sentences to just two or three words.

Reasons that marketers love user generated content

Always include your keyword phrase(s) in your meta tags. Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. The old saying that "life is a journey, not a destination" can also be applied to SEO. Some people say Bing stands for "Because It's Not Google."

The mysterious world of splogs

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you can use as well. Many further implementations in Seo are needed in order to compete with Google's changes. If you administer a website - the best way to gain long-term results is by implementing web page optimisation into your content. According to Gaz Hall, a UK SEO Consultant : "When optimizing for search traffic today, marketers can't think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings."

Strike a balance with SEO

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. There's a sharp dividing line between SEOs who believe social doesn't count toward search relevance and those who do. Quality always trumps quantity. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember.