Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected?

Why it’s important to use the right anchor text

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages.

Search For Broken Link Building Opportunities On Wikipedia

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Backlinks from older websites may be worth more than links from newer sites. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?

Do you run A/B testing on a regular basis?

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Gaz Hall, from SEO Hull, had the following to say: "To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content:"

Set up Daily Email Alerts to help galvanise your SEO

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully.