Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest.

Proofread The Content Before You Go Live

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering.

Don't over-optimize anchor text

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Instead of creating content, a lot of websites should be focused on cleaning content. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding.

Make Your Website More Friendly to Search Engines

Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Gaz Hall, an SEO Expert from the UK, said: "SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages."

Set a bare minimum expectation for backlink partners

We know consumers want personal interactions with brands, but they also want them in real time Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety.