Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Make the content flow easily to keep people intrigued and reading. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms

Why Links Still Rule the Roost

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too.

Create an e-book or guide every few months

It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups.

SEO challenges large scale user platforms face

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Gaz Hall, an SEO Expert from the UK, said: "As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month."

See what keywords your competitors are ranking for

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO.