Write content for relevant keywords that provide the best opportunity to reach users and drive conversions. Today's digital ecosystem runs on value; websites/pages that are deemed valuable get more search visibility and traffic. Technical SEO is work improving the non-content parts of your website. Google is getting better at understanding which links are purchased in a wide variety of ways.

Understanding CTR

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. The premise of Blended Search results is that the multiple types of results complement each other, and ultimately provide the web visitor with more complete, relevant search results. Online, however, where attention spans are short and space is precious, numerals rather than spelled out numbers tend to perform better. With a global economy more businesses are going online now.

Give a thought to citations when outlining your web strategy

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Call it correlation or causation whatever it is, E-A-T is somehow playing a role in Googles organic search results. Which means E-A-T must be a consideration in your SEO strategy. Make sure each of your employees know to encourage your customers to post reviews about their experience. An SEO strategy finds weaknesses, highlights strengths, locates opportunities, revealing where you must put your resources.

Your marketing strategy could use a facelift - consider including cloaking to adhere to best practise SEO principles

In theory though, a website owner shouldn't have to scout or hunt for links. Many marketing professionals believe that benchmarks provide helpful tools. There are a handful of potential crawl errors that could happen here; for example, there could be a DNS error that doesn't prevent bots from accessing your site, but could cause latency problems. Gaz Hall, a Freelance SEO Consultant, commented: "If the content you're producing isn't of a high quality and isn't useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site"

Search engine penalties are much rarer than people think

If a user reads content on your site stuffed with keywords, they'll end up with a bad impression of your brand. Do the writers of the site have noteworthy personal brands? There is also a potential downside to this algorithm feature. Once seen as a quick-and-easy alternative for individuals to publish online without needing a domain name or knowing HTML, blogs were quickly adopted for use as online diaries.