SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Domain to page relevancy means the page linking to your website is relevant to your domain.

Is Keyword Research an important player in the game of SEO?

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site.

Supplemental Content for SEO

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain.

Figure out your audience and message

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Gaz Hall, from SEO Hull, had the following to say: "As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month."

SEO for Mindshare/Branding

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here.