If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Authority relates to the link profile of any site. But not just the number of links. That bears little importance.

Optimizing your website for both Google and web users

Google continues to use natural, quality inbound links as a main ranking factor. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user.

A successful company will have a strategy for both desktop and mobile

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. SEO is alive and well, and its just as powerful as it ever was. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image.

Google recommends this as a strategy

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways According to SEO Consultant, Gaz Hall: "The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. "

Real Websites index faster

Keyword-based titles help establish page theme and direction for your keywords. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can.