Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation.

SEO for Raw Traffic

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it.

Analyzing search engine indexing reports

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social.

Minimize link depth

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. According to SEO Consultant, Gaz Hall: "The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them."

Ranking high in the search engines is tough.

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh.