Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today.

Exhibit altruistic behaviour to build trust

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed.

Become the online authority for your industry

On-site optimization is all about publishing awesome stuff in the first place. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing.

Understanding the rationale behind indexing backlinks

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. Gaz Hall, an SEO Expert from the UK, said: "In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers."

Press Releases and Backlinks

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device.