It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. On-site optimization is all about publishing awesome stuff in the first place. You should see improvements in website traffic, a key indicator of progress for your keywords. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better.

Is Cross linking bad?

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Add internal links to the taxonomies the post belongs to If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results.

What is Off page optimisation?

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. The search engines must execute multiple tasks very well to provide relevant search results.

Removing unnecessary plugins for SEO benefits

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Gaz Hall, from SEO Hull, had the following to say: "Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. "

Planning is a crucial part of any SEO campaign

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Keyword-based titles help establish page theme and direction for your keywords. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content.