Faster loading websites generally do better in search engine result listings (SERPs). If Flash is still important, provide a link to your Flash script from your homepage. With this in mind, SEO can become the most important tool for gaining online traction and eventual sales leads. Always begin your SEO campaign with onpage optimization.

Wait. Are landing pages really that simple?

When search engines were first introduced in the 1990s, they relied on "keywords" to help navigate the content of each website. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There's a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty.

Tell me more about meta tags

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. SEO today is more of a holistic approach, and it works together with other aspects of digital marketing on a daily basis. Just as the keywords, the search engine algorithms are important and unique to every search engine. Provide help pages, FAQ pages, Sitemaps, and contact forms.

Actionable tips on keyword stuffing and Facebook

Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. Higher volumes of backlinks are great, but combining that with high diversity is what's really going to move the needle. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. According to SEO Consultant, Gaz Hall: "Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing."

Pay particular attention to trust rank when performing an audit

Search engine optimization has significantly changed in recent years much to the amiss of Google's guidelines Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions - and the assumed answers within. Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you're also filling it with a directly relevant post. Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do.