Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. If the server needs to know who you are, it needs a way to identify you each time you request a article. Outside of mobile design and site speed optimization, one of quickest ways to improve the UX on your site is by using a range of multimedia assets and solid content formatting. Hit logs, or analytics programs, used to show you the keywords that your visitors used when they clicked a link to your site at a search engine.

Identify potential link partners

The idea is, the more trustworthy the links that point to your site, the more trustworthy your site will be. The more truly unique your content is, the better. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. Thus, make sure that you maintain a work approach balancing the content giving equal importance to both keywords and topic cluster model.

The evolution of meta description in SEO

We surveyed over 800 people and found that, actually, only 16% knew when the deadline was, despite the shed loads of money spent on Arnie's ads! SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Look at the number of domains that link to the destination page. These are advanced (but critical) concepts that we will cover in depth later in this article.

Enhancing your website's mobile friendliness to lift your revenue

Black hat is ill-advised, but its probably fair to say its not going away anytime soon cause there are always people willing to cheat and thinking they won't get caught. What are the fashions that are emerging? The idea behind this strategy is to create a new buzzword and allow it to capture attention and then keep hold of the links as a result. Gaz Hall, from SEO Hull, had the following to say: "To get the best out of the Update and take full advantage of the new, advanced technologies, SEO experts improved on important aspects."

Optimisation choices around discovery and marketing spend per customer

You can see what the Open Directory Project used to look like in Figure 16-2. It is all about time. Wondering what to do? The best way to do this is to create a separate page for each of your locations, usually listed in the navigation under "Locations" or something similar.