Duplicate content is an important issue to check for during your SEO audit. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. When you notice what isn’t good on your website, start improving (technical and textual). For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day.

More importance is given to white hat SEO

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important.

Write a keyword-rich introduction about search engine spiders

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index.

Make javascript a priority

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. In the first page of results, where 90% of people remain? As you know, it’s not enough to just do “on page” corrections and create quality content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs"

Not all internet searches lead to sales

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Start by getting into the mindset of a casual browser. Having links from more popular websites carry more weight than less popular sites. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion.