WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. While you can still build a profitable organic presence in Google, you’ll need to get creative. A little keyword research can go a long way
in helping you understand what your
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Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. This handy tool can
help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. And that’s definitely something we don’t want. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too.
Don’t forget about social media
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. There is no higher
quality signal than branded search. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Think of outreach as a brand awareness campaign for your most authoritative audience.
Stick To Either www or non-www Domain
Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers."
Never underestimate the influence of SEO
Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. As a general rule,
a high bounce rate reflects thin content. Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices.