Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further.

More about the pros and cons of link building

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services.

Header tags have been a hugely important part of SEO

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work.

Link internal pages in your content

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings."

Never Stop Working

Strategically written website copy includes well-thought-out internal links and calls to action. SEO versus SEO Services Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be.