One feature that many people seem afraid to utilise in their blog posts tends to be headings. In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. People check in, tweet, and update their status at any time and anywhere. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services.

Ways to tell you're suffering from an obsession with SERPs

Only then you will have a qualified traffic for your online business. We all know poorly written and thin content when we see it. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+.

What your mum didn't tell you about page rank

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Your landing pages play a huge role in your search engine optimisation efforts. A "link" is when another website talks about yours and "links" to you as attribution. There are quite a number of different meta tags but we'll only be discussing the most common ones here.

Tactics around forums

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: Think of SEO as one small part of a much more cohesive marketing strategy. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Gaz Hall, from SEO Hull, had the following to say: "They want to be active participants with brands, not just passive customers."

More importance is given to white hat SEO

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Sites that aren't optimized for user intent and mobile SEO will fail. Financial pressures have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimiteddollars for marketing programs.