Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.

Relevance is the key issue for YouTube SEO

Each listing on the SERP has three core components, which include the page title, page description, and page URL. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.

Advanced off-page SEO principles

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research.

Why are backlinks important?

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. According to Gaz Hall, a UK SEO Consultant : "The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing."

Make your content much more linkable and much more likable

Producing content for search engines is also content marketing, list building, and relationship marketing. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site.