A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a buzz around your products and services. As a marketer, you understand how to nail down the basics of SEO.
Tactics around RSS feeds
Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Although search engines can
read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. But there are many other things in play that are much less well known. When creating a program to promote a desired brand image, the marketing team first evaluates its current image.
Are visitors willing to link to you based on your onsite SEO profile?
Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. The more quality links
you have, the more popular your site will be. For the content that does well, take note of the content details audit. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely.
What are the merits of keyword research on today's web?
Automate the posting of your new content in social media when appropriate. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. Gaz Hall
, an SEO Expert from the UK, said: "The draw of evergreen content, as Moz.com puts it, is continued, sustained success."
Make sure your SEO checklist includes widgets for best results
Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. Still, as long as
you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships.