You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you are opting not to use one of the most powerful SEO tools at your disposal. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read.

Attract links, stop chasing links

With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see.

Make plugins the main focus of your marketing tactics

SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site.

Repurpose old googlebot crawlers

It’s also important to understand that SEO is not the only way to show up on top of search engines. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Gaz Hall, from SEO Hull, had the following to say: "Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through."

Losing Focus on SEO

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate.