Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Authority is created over time. It can't be rushed. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords.

What does your audience expect from you?

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering.

Each piece of copy has an individual purpose

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy.

Answer that ‘one’ question

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. According to Gaz Hall, a UK SEO Consultant : "Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications."

Look at all the extra places you can put those keyphrases so you get the extra bumps you need

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.