If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Meta description tags can influence click-throughs but aren't directly used for rankings. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.

Longer content ranks better

Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks.

What Are Keywords, and Why Do They Matter?

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. How do you find people who value SEO enough to pay your prices? One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site.

Is the traffic converting into leads?

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Gaz Hall, an SEO Expert from the UK, said: "When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated."

Link building – the definitive guide

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms.