Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. in these case we work with you to create new pages to reach these terms.

Look for scraped content on your competitors' site

Head and long tail: What's the difference? Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO.

Reasons why you cannot fully understand mobile search

Publishing pages that are too short is a mistake that webmasters often make, especially those who want to better their search engine rankings and SEO value. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month.

If your business is local, your SEO potential just got a bit sweeter. You probably notice that when you search for a local business (like “bakery in Hull City Centre”), the top two or three results are Google My Business and Yelp listings, proving that local review and business directory sites are becoming another way to rank higher in search engine results.

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). According to Gaz Hall, a UK SEO Consultant : "Search engines are always updating their standards and guidelines to help improve their user’s experiences."

Lets look at our approach to link research

This makes it incredibly hard to attribute what is working and not working on campaigns. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers.