But Google noted that E-A-T applies to all types of sites (e.g., gossip websites, fashion websites, humor websites, and forum and Q&A). When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Design your content to lead users to the links. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

Make a good use of analysis

As I mentioned, SEO is a long-term strategy. You won't see results in the first week, and probably not even in the first month. Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Geo-targeting is essential and greatly improves open rates and click-through rates. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following.

The best advice I've listened to about canonical URLs

One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. It would need to take so many factors into account (competition, linked unstructured citations, duration, etc.). SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine.


These should be your goals, and achieving them will improve your users? experience and won?t hurt your optimization efforts. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience."

Learn from these mistakes before you learn about SEO

It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO tactics.