In fact, those days are already here with automated campaign types such as Local campaigns, Smart campaigns and App campaigns. Make sure you have plenty of new inbound links to keep your link profile modern and relevant-though if you're already working on your link profile analysis, you're probably investing in new links regularly. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Search engines analyze all aspects of a page, and how fast a page loads has been identified as an influential factor, therefore critical that we build our sites to be remarkably quick.

Who else wants to enjoy cloaking

Once you?ve covered the basics, you want to take your efforts to the next level so that you can really deliver for your clients. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. It's a good time to give your site a little TLC. That often results in fewer people clicking away from your page and back to the search results (i.e., higher dwell time), a lower bounce rate, a higher time on page, etc. all that other good stuff that we believe to have a positive impact on SEO and rankings.

Concentrate on actionable URLs

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. While there's some debate about how fast your website needs to load, the consensus is that it should be a matter of seconds, under 3, or 2. This is a fundamental shift for SEMs who tightly organized campaigns by match type ? or even single keyword ad groups (SKAGs) ? and sculpted query matching carefully with negatives. Freshness basically refers to how often your organization posts new content to your site.

Concentrate on actionable meta tags

You'll see the page title as the first line of a search result entry. Keep in mind, there is software available that can automate this process for you. Local SEO is much different than your average SEO campaign, and local search results are changing more rapidly than any other. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Shooting for shorter content, such as 200-300 word "tidbits," means you can produce more articles in the same amount of time, catering to the quick-digest crowd."

Is link research an essential ingredient for any web site?

Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. And, Google doesn't like to do anything with any sort of consistency.