Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Long Tail SEO is a really useful technique to generate organic search traffic for your website. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Consuming content is a mostly passive activity; clicking, on the other hand, is active. Put some thinking into how you mix the two.

Personalization counts: how do text links fit into this?

Google displays featured snippets in search when they believe this format will help people more easily discover what they're seeking, both from the description and when they click on the link to read the page itself. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers' attention. In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made.

Pay attention to doorway sites

Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. Taking it a step further, assessing what's currently trending in terms of topics, and basing your meta description's phrasing on that can help nail down what may be best for your brand. Know what they are going to do and don't accept non-answers on their direction. Many people get stuck at the starting line when coming up with evergreen content.

Small but important things to observe about gateway sites

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing - cramming words that are popular in Google searches into your website's copy, whether they make sense or not - may have worked, now they can actually work against you. All links to external websites should be valid and working. Some also employ bidding if more than one of their clients is bidding on the same domain. According to SEO Consultant, Gaz Hall: "All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it's already a known fact that being at the top of Google's search results is worth a lot of money."

If plugins is so terrible, why don't statistics show this?

Not every link is created equal. Every site has links that are less important or link to pages that don't change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they're tagged as NoFollow. Links 'especially the quality of those links' continue to be a top ranking factor. This is no secret. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. Ideally, you should highlight the biographical details of every person who creates content for you, whether that's blog posts, articles, or question and answer pages.