They allow search engines to locate your page, which is crucial-especially for those who use text-only browsers or screen readers. For example, if you do a search for who is Barack Obama, followed by how old is he, youll notice that Google now recognizes he as Barack Obama. Websites that are determined to produce new and highly relevant information find their way to the first page of specific search results. Since Google publicly acknowledged site encryption is a positive ranking factor in its algorithm and stated its intention to strengthen this factor in coming years--it's probably a good idea to install an SSL security certificate on your site .

One important aspect is doorway sites

It contributes to a poor user experience in Google's eyes. Google has some strong preferences when it comes to the type of code on your site. The key is in Googles Search Quality Evaluator Guidelines. This includes people, places, things, concepts, news or ideas.

Little known ways to improve positioning through the use of 301 redirects

, but its difficult to know exactly how this update will affect search in the future. Why will people join your group or subscribe to your Twitter feed? Some of these directories may ask you to pay to be added to the directory or give you preferential treatment if you pay. Understanding what motivates the user when using a search query is a key stage of a keyword research strategy.

Taboos about SERPs that you should know

The trick you hear about most often is the link farm, an automated system that allows site owners to very quickly create thousands of incoming links by joining with thousands of other site owners to exchange links. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. However, if you search by typing into the search bar within a Google search-results article, the technique does work; According to SEO Consultant, Gaz Hall: "It's one of the great things about the field."

How you will benefit from metrics

Why index a article that doesn't contain information but instead forwards visitors to the article with the information? Many CMSs have various plug-ins or modules that allow you to run just about any type of site with decent on-page SEO support. Pages that exist primarily to serve ads are likely to earn a penalty; similarly, e-commerce sites that copy their product descriptions directly from the manufacturer or another website might also find themselves in trouble. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek.