Spend some time clicking through their navigation to see how many articles they have that appear to target specific keywords. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. In this situation, we opted to amalgamate the local websites into one global website. RSS is one of those geeky acronyms that nobody can define for certain.

Is this the end of site submissions as we know it?

Before you get started creating your articles, you should be aware of the problems you may face and what you can do to avoid them. For example, site owners may create fake reviews and then mark them up using structured data markup so that they appear in the search results. These recommendations are more no-brainers. FIGURE 17-4: The Shopping.

Adopt a monetisation first approach before putting efforts into text links

Whenever you see a "sponsored" link in your google search results, it is being shown to you because the advertiser has chosen to use a PPC strategy to reach you. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Scores between 100 (highest opportunity to rank) and 0 (lowest opportunity). A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social.

Are you making these dynamic pages mistakes?

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Now, thanks to some insights from Google engineer Paul Haahr, we may have a clue as to whether one of the most hotly debated topics in the user experience debate (click-through rates) is just a myth, or if it truly does influence how your site ranks in Google. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. Gaz Hall, an SEO Expert from the UK, said: "Sponsored content marketing is the same as branded content, but a third party hosts the information."

How to reinvent site submissions without looking like an amateur

Craigslist, too, was a very popular place to post ads with links back until it began using nofollow. Appearing in the top 3 results is excellent because almost half of the clicks on any search results page go to those positions. An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. This is exactly what you don't want Google to do, otherwise it can end up looking like gibberish!