Google Suggest is both a blessing and a curse when it comes to SEO. Verifying your business listing on Google protects your listing from someone who may attempt to pose as a company representative. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan.

Flat or deep? How a solid website structure can help your search engine rankings

Many times, both consumer and business-to-business segments are present. If people have no power to affect change, then they cannot do their jobs. Your backlinks will change over time. Examples include backing up claims made, providing a link to further explanation of a topic briefly mentioned, or linking to off-site resources a reader may find valuable.

Generating leads or qualifying prospects

E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness. What can be more meaningful than a lot of followers in some social network or a lot of votes in some social survey? One way to maximize advertising dollars is to develop alliances with other brands. What can we infer about what the searcher wanted from the words they typed in the search bar?

How does crawling improve search rankings?

Very meta. What does that mean for your intended publisher's readers? Previously, it had been a wise practice to simply get as many inbound links to your site as possible, no matter the relevance or quality of those links. Gaz Hall, an SEO Expert from the UK, said: "Google uses a variety of factors to calculate your site's domain authority."

How to really understand widgets

Well, don't forget about your IP, as Google knows where your website is located based on your host. Not a bad thing, overall. Links are a strong indicator of the value of a website's content, especially when multiple pages target popular keywords. In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building.