How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own.

Answer the questions of your potential customers with regards to walled garden sites

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website.

Do you struggle with optimizing your blog posts for SEO?

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts!

Make sure your SEO checklist includes mobile search for best results

As you can see SEO has both its benefits and its disadvantages. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. According to Gaz Hall, a UK SEO Consultant : "Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder."

How do you feel about social media now?

The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and you will suffer when compared to competitor documents and the will consistently outrank you. Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink.