The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. So, tough to learn.

It’s crunch time for SEO

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.

Disambiguation, and diversity are important when it comes to inbound links

Which means you have to be good at cross-platform marketing. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website.

Beginner's guide to LSI

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines see millions of searches a day, and over a period of years, these data can be very valuable in determining likely intent."

Here's what industry insiders think about organic links

There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy.