You won't be as plugged-in to changes in the industry as a professional networker with close ties to SEO influencers. In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Most people trust organic search results. Second, it increases the likelihood that he/she will tell others about the experience, peripherally increasing your traffic.

Reasons that people rely on web portals

For example, the age and history of your domain is a major influencer in how authoritative it seems-but you can't just tack on years to your experience to give it a worthwhile boost. In a similar vein, inbound links (i.e. other people linking to your site) are another way to lend credibility by showing that you have something valuable to share. PR, guest blogging and creating profiles on respected, high traffic websites are good ways to create these kind of links. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. Building relationships with other blogs means they will frequently link to your work and share it with their friends.

If canonical URLs is so terrible, why don't statistics show this?

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Your top priority should be creating content that your target audience wants or needs and offers true value. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer "thin" content - content that's full of keywords and copy, but light on any real information. You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market.

The back story of ROI

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Google devalues pages and websites with very little content, and it's obvious that links from these types of websites carry little SEO value. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. Gaz Hall, an SEO Expert from the UK, said: "A demonstration execution displays how a product works."

Go long-tail and forget stickiness

Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. If you're sufficiently detailed, and you focus on answering user questions completely, you'll naturally use the type of language Google wants to see in its evaluative processes, and you'll naturally rank for those queries. Your website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers. Network with industry bloggers and ask to publish guest posts on their blogs.