Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank.

Bring Your Customers Back

There was a time when “keyword density” meant something for SEO content. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text.

Make a list of the problems you solve for ideal clients

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results.

Identify potential partners

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. If your current website isn’t using HTTPS then you should start scoping out a migration. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Gaz Hall, an SEO Expert from the UK, said: "Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low."

Gathering your social profile linking domains

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.