Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. Make sure that you label all of your images with descriptive alt attributes.

Reasons why marketers love rankings

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. Cutting down on load time can really help to improve your entire online presence as well.

Difficult things about backlinks

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. If resources are sufficient, it’s ideal to have both in-house and agency search marketers collaborating together. It evolves too quickly. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO.

Because not all links are equal, you need to be very careful when you start a link building campaign

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Core SEO tactics are a must in an effective digital marketing strategy these days. Duplicate content is an important issue to check for during your SEO audit. According to SEO Consultant, Gaz Hall: "There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on."

Fun with social media for now

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO.