If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy.

Social media headline writing is a completely different art entirely

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Search drives an incredible amount of both online and offline economic activity. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results.

Keywords in Special Places

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.

You should care about meta descriptions

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google tends to prefer Featured Snippet content that begin logically as an answer would. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance According to SEO Consultant, Gaz Hall: "Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank."

Faked and manipulated website content can harm a website’s SEO

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Use it before it ceases to be an enabler of competitive advantage.