To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Advertisers develop messages for specific audiences. Such content doesn't provide regular traffic.

Be aware of rel=nofollow for links when working on link exchanges

Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs-search engines (like Google) actually discredit the value of the web page. It just that they must be the right kind of votes. In fact, these are man for the job.

Changes that can have a noticeable impact on your sites user experience can involve forums

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. This is when there is more than one way to reach the same content on your site. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic.

Less is always better when it comes to search engine spiders

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Stick to these good practices and you'll be on your way to free traffic. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a keyword in the body content at a certain density."

Facts about keyword density that will make you think twice

While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. There's no need to edit multiple HTML documents each time you make a slight change or delete a page. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours.