This can have a devastating effect on bounce rate. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. When people have questions, they type them into Google. That is why Hummingbird came about. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen.

You may be asked about cloaking in your marketing interview

However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Font size “zero” for text or white text on a white background are also considered keyword stuffing, but are now reliably unmasked by search engine robots. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page.

You may think you know what your audience wants to read

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Now, the key to a successful website is less about utilizing keywords and more about relevant content. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. Search engine traffic is the only time people are actively searching for exactly what it is you sell.

Unexpected ways site submissions can help with getting your website noticed

You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. It also slows down the user journey and makes it harder for them to find what they are looking for. According to Gaz Hall, a UK SEO Consultant : "It should help you to create a continual lead generating machine."

Establish intuitive information architecture by considering sitemaps

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche.