Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being at the top could prove vital in winning all those important sales. The best SEO translations are achieved when the client and translator work together in close collaboration. Missing, duplicate, and poorly written title tags can all negatively impact your SEO results. If you're headed into international SEO is to make sure you're properly using the hreflang= tag.

Indicate the header in an HTML document by using schema markup

The tech giant has such a big share of the market that 'Googling' has become a verb. Google is constantly looking for ways to improve the quality of their search results. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about.

The tightening up of widgets

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Also, web spiders don't visit a site only once. Link building is a science and an art that demands commitment if you want to see a return.

Your marketing strategy could use a facelift - consider including analytics to adhere to best practise SEO principles

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Pages that exist primarily to serve ads are likely to earn a penalty; similarly, e-commerce sites that copy their product descriptions directly from the manufacturer or another website might also find themselves in trouble. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Authority is created over time. It can't be rushed."

Establish intuitive information architecture by considering offsite SEO

Google's Penguin and Panda updates are two of the most well-known algorithm adjustments, causing sweeping changes in the SEO community. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. Within any vertical, for any topic you can imagine, Google has an overabundance of content samples at its fingertips. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn't mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles.